The goal of the project was to attract the broadest possible interest in the album among the target group. We have created a video clip presenting the process of creating a mural painting inspired by the graphics from Wu-Tang Clan’s „The Better Tomorrow” album. The project was a joint effort of several people who worked hard to establish contacts with the American label of Wu-Tang Clan. The message was clear: If you can dream it, you can do it, which was a direct interpretation of the album’s title – „A Better Tomorrow”, but also a driving factor.

Managing Producer: Grzegorz Piwnicki,
Project Manager: Karolina Wanat for Warner Music Poland,
Art Director: Grzegorz Piwnicki,
Graphic Design: Sylwester Łukaszuk, Grzegorz Piwnicki,
Video: Darek Juraś for R5 Films,
Executive Producer: Magda Graczyk

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Date 2014/2015 Client Warner Music Poland Skills branding graphic design preparation of marketing materials product concept